Forms that feel like conversation.

One question at a time. No hostile gates, no email wall before a single answer. People talk; Ask listens — and you get the completion rate to prove it.

Start buildingSee how it works
Ask · one question at a time
25%
1 Short text

What should we build next?

A keyboard-first import flow
Type your answerpress Enter ↵
The interaction

One question at a time.

A 9-field wall makes people bounce before they start. Ask asks one thing, gives it the whole screen, and lets the conversation breathe.

The form wall · 9 fields
Full name
Work email
Company
Team size
Role
Phone
Country
Use case
How did you hear about us?
Average drop-off before the first answer
Ask · one question
Question 1 of 9

What's your name?

Dana
Press Enter to continue
The 20%

The Pareto 20%, done right.

Nine question types carry almost every real form. Logic, a live calculator, and URL-passed hidden fields are first-class — not paywalled add-ons. Embeds and AI generation are explicitly on the roadmap.

Short text
Long text
Email
Number
Single choice
Multiple choice
Rating
Date
Yes / No
Conditional logic
On every plan
Calculator fields
On every plan
Hidden fields
On every plan
Logic

Logic that branches.

Route on any answer. Skip blocks, jump to the end, send each respondent down their own path. Logic is a field, not a higher tier.

Q · Plan?
If answer =
→ Pricing flow
→ Thank you
Branch on any field Jump to end / skip blocks No logic paywall
No hostile gates

Nothing gated that shouldn't be.

The things competitors fence behind a higher plan — drop-off analytics, signed webhooks, anti-spam — are on by default. You shouldn't pay a ransom to see where your own form leaks.

Per-question drop-off
Live · every plan
1 · What should we build?
4%
2 · Which team are you on?
7%
3 · Work email
22%
4 · How big is your team?
9%
5 · Anything else?
5%
Question 3 leaks 22% — that's the email gate, and you can see it without an upgrade.
Signed webhook
POST /your/endpoint
X-Ask-Signature: sha256=…
X-Your-Header: anything
HMAC-SHA256 on every submission, plus any custom headers you define. No plan unlock.
CAPTCHA on any form, no upsell
Account 2FA, free for everyone
White-label

Make it yours.

Set the color, type weight, and background. The form looks like your product, not a generic template — and there's no upsell to remove a logo.

AAcme onboarding
Indigo

What's the one thing we should never change?

The keyboard-first flow
The pricing
The honesty
IndigoEmeraldRoseAmberViolet
Your brand color, end to end
Buttons, progress, selection, and accents all derive from one hue. Pick it once.
Type weight + background
Match your product feel — light or warm canvas, regular or 560 headings.
No "remove logo" upsell
White-label is the default, not a plan you graduate into.
The category

Same conversation. No tollbooths.

Typeform set the bar for conversational forms — we're not pretending otherwise. Ask is the bundled-in-Stack version that doesn't fence your own data behind a plan.

FeatureAsk Ask TypeformOur take
One-question-at-a-time UX
Conditional logic
Calculator / scoring fields
Hidden fields
No email gate before answering~Make email a question — never a wall.
Per-question drop-off analytics~Ungated for us; a higher plan elsewhere.
Signed webhooks + custom headers~HMAC on every submission, no plan unlock.
CAPTCHA + account 2FA~On by default, not an upsell.
Embed modes (inline / popover / full)On the roadmapWe won't pretend it ships today.
PricingBundled in Stack$25–$83 / moAsk comes free with every other Stack app.

Missing a Typeform feature you rely on? Tell us — we ship the ones that earn their keep.

Pricing

$20/month. Every Stack app.

Ask isn't sold on its own — it comes bundled with every other Stack app for one flat price. Typeform's paid plans run $25 to $83 a month for a single tool.

$20/mo, one user, everything
  • Ask + every other Stack app
  • Unlimited forms, responses, and logic
  • Webhooks, drop-off analytics, CAPTCHA — all ungated
Start building

Full bundle at stack.

FAQ

Reasonable questions.

The honest answers. No marketing weasel.

Correct. A respondent can answer every question without handing over an email first. If you want their email, make it a question — but it's never a wall between them and starting.
Yes — per-question drop-off is in the dashboard for every form, on every plan. You see the exact step where completion falls off, no analytics tier to unlock.
Each submission POSTs to your endpoint with an HMAC-SHA256 signature header and any custom headers you configure. Verify the signature with your shared secret to confirm it came from Ask. No higher plan required.
Embeds — inline, popover, and full-page — are on the near-term roadmap and not live yet. Today every form has a clean shareable link with the same one-question rhythm. We'd rather say that plainly than fake a checkbox.
Ask is bundled into Stack at $20/month, which also includes every other Stack app. There's no standalone Ask plan and no per-response metering.
Get started

Ask the question. Get the answer.

Build a conversational form in minutes and watch the completion rate climb. It's already in your Stack.

Start building